Drive More Sales with Powerful SMS Messaging Service

For promotional SMS, the DLT process requires you to register every single message script as a Content Template before you can send it. These templates must be mapped to your approved Headers (Sender IDs). When submitting, you need to define the content and mark any parts that will be dynamic, such as customer names or offer codes, as variables. This process ensures that all marketing communication is pre-vetted and transparent. Our platform provides a seamless interface to manage DLT template submission and approval, making it easy to maintain a library of ready-to-use, compliant marketing messages for your campaigns.

Under TRAI regulations, Sender IDs (Headers) for promotional messages must be a 6-digit numeric string. These numbers are allocated by the telecom operators and are intended to make it easier for consumers to identify marketing messages. Unlike transactional messages, you cannot use a 6-character alphabetic ID that reflects your brand name for promotions. You must register these numeric Headers on your DLT portal and link them to your business entity. Our team can guide you through the process of selecting and registering the appropriate Headers for your SMS marketing campaigns.

No, it is strictly prohibited by TRAI to send promotional or marketing messages to any number registered on the National Do Not Disturb (DND) registry. Our platform automatically scrubs your sending list against the latest DND database before every campaign dispatch. This ensures that you remain compliant and only send messages to users who have consented to receive them. This not only protects your brand from penalties but also improves your campaign ROI by focusing your budget on a receptive audience, making our SMS marketing platform a safe and effective choice.

Providing a clear and easy way for customers to opt-out is a legal requirement and a best practice for maintaining a healthy subscriber list. Our platform helps you manage this seamlessly. You can include a simple instruction in your SMS, such as “To unsubscribe, send STOP to 5XXXX.” Our system can be configured to automatically process these incoming STOP messages, adding the user’s number to an opt-out list and ensuring they are excluded from all future promotional campaigns. This automated opt-out management keeps you compliant and respects customer preferences.

While the optimal time can vary by industry and audience, there are general best practices to follow. Firstly, TRAI regulations restrict the sending of promotional SMS to the window between 9 AM and 9 PM. Within this window, sending during lunchtime (12 PM – 2 PM) or in the late afternoon (4 PM – 7 PM) often yields higher engagement, as people are more likely to be checking their phones during breaks or after work. Our Campaign Scheduler feature allows you to set the exact date and time for your campaigns, so you can test different slots and use our analytics to determine the most effective time for your specific audience.

Measuring Return on Investment (ROI) is crucial for any marketing channel. Our platform provides the tools to do this effectively. The key is to include a unique, trackable link in your SMS using our built-in URL shortener. Our analytics dashboard will then show you the exact click-through rate (CTR) for your campaign. By using UTM parameters in your links, you can track the user’s journey on your website in your web analytics tool (like Google Analytics) and attribute any purchases or lead form submissions directly back to your SMS marketing effort, giving you a clear and accurate ROI.

A great SMS CTA is clear, concise, and creates a sense of urgency. It should explicitly tell the user what to do next. Use strong action verbs like “Shop Now,” “Get 25% Off,” “Book Today,” or “Click Here.” It’s also effective to create urgency with phrases like “Offer ends tonight!” or “Limited stock available.” Always accompany your CTA with a trackable link so you can measure its effectiveness. The goal is to make the next step so compelling and easy that the user feels motivated to act immediately upon reading the message.

Standard SMS is a text-only format. However, you can create a rich media experience by including a shortened link in your text that directs users to a mobile-optimized landing page containing images, videos, or interactive elements. This is a common and highly effective tactic. For an even richer in-message experience, you might consider RCS (Rich Communication Services), another service we offer, which supports carousels, videos, and buttons directly within the message. For standard SMS marketing, a compelling text message with a link is the best approach.

Personalization can dramatically improve the performance of your SMS marketing campaigns. Using a customer’s name in the greeting instantly makes the message feel more personal and less like a generic broadcast, increasing the chances it will be read. Furthermore, you can use other data points to personalize the offer itself. For example, sending a special discount on a product category a customer has previously purchased from. This level of relevance shows the customer that you understand their preferences, which builds loyalty and significantly boosts conversion rates compared to one-size-fits-all messages.

Audience segmentation is the practice of dividing your contact list into smaller groups based on shared characteristics, and it’s vital for success. Sending the same message to your entire database is inefficient and can lead to high opt-out rates. By segmenting, you can send far more relevant and targeted messages. For instance, you could create segments based on location, purchase history, or engagement level. Sending a “we miss you” offer to inactive customers or a location-specific promotion to users in a certain city makes your promotional SMS feel more valuable and less like spam, resulting in higher engagement and a better ROI.