A2P messaging is the type of messaging used by businesses and organizations to communicate with their customers and clients. A2P messaging platforms are responsible for routing messages between application and mobile networks and ensuring that the messages are delivered to the intended recipient.
Several benefits of choosing A2P messaging as a medium to communicate with audience

• High open rate: SMS messages have a high open rate, with over 98% of text messages being read within the first 3 minutes of receipt.
• Immediate delivery: SMS messages are delivered almost instantly, making it a great option for time-sensitive information or alerts.
• Cost-effective: SMS messaging is relatively inexpensive compared to other forms of communication such as phone calls or email.
• Wide reach: SMS messaging can reach a large number of people, making it a great option for mass communication.
• Personalization: SMS messages can be personalized with the recipient’s name, making it more engaging and effective.
• Opt-in: SMS messaging is an opt-in service, meaning that people have chosen to receive messages from your business.
• Easy integration: SMS messaging can be easily integrated with other business systems such as CRM, ERP, etc.
• Global coverage: SMS messaging is supported by all mobile networks and can be used to reach customers all over the world.
• Two-way communication: SMS messaging allows for two-way communication, making it easy to conduct surveys or gather feedback.
• Compliance: SMS messaging is a compliant communication channel, making it ideal for sending sensitive information such as one-time passwords (OTPs) for two-factor authentication.

A2P messaging is also relevant in today’s world because businesses are heavily relying on messaging as a primary communication channel with their customers. A2P messaging is used for a variety of purposes such as customer service, marketing, and notifications. It is also used as a security measure, as it is a way to authenticate users and send one-time passwords (OTP) for two-factor authentication.

In addition, A2P messaging platforms are relevant in today’s world as they are now integrated with other messaging services such as chatbot, RCS, etc. and various features such as delivery status, scheduling, personalization, etc

Thus this mode of communication is like the brick mortar business in the era of e-commerce world — i.e. both are complimentary to each other.