Drive High-Intent Conversations with Click To WhatsApp Ads (CTWA)
Run Click To WhatsApp Ads targeting Times Mobile’s unique Ability to Purchase audience segments across Times Internet and Meta. Times Mobile’s Ability to Purchase data uses,140+ demographic signals to identify audience segments by annual income, wealth, credit rating and many more. This in conjunction with Times Mobile’s GenAI powered chatbots lead to significantly higher quality conversations with high intent.
Why Choose Click-to-WhatsApp Ads with Times Mobile?
Instant Conversations
Connect with high-intent users on WhatsApp — no delays, no drop-offs.
Higher Conversions
AI chatbots turn personalised conversations into conversions — fast and frictionless.
Ability to purchase
Reach users who matter filtered by real-world indicators like earnings, lifestyle, purchase behavior, and more tailored to your business.
Hybrid Support
Automation + live agents = 24/7 lead capture and sales.
High Quality Inventory
Ads on TIL drive 3X more mid funnel considerations, Ads on Meta drive higher conversions at the bottom funnel.
Effective Retargeting
Re-engage warm leads to boost recall and ROI.
Optimisation for Quality
Optimisation to offline behavior captured in CRM.
Secure & Compliant
Use PDPB-compliant, KYC-verified data for precision targeting at scale.
How Ability-to-Purchase Data Improves Results
- Traditional ads use broad interest targeting, wasting impressions on users who can’t purchase. Times Mobile’s Ability to Purchase audience data eliminates wastage by 40-70% of ad spend.
- Smaller size of Ability to Purchase audience data enables higher frequency —9–27X more ad impressions per qualified buyer for stronger recall.
- Plus, enjoy 2–4X faster lead-to-sale cycles and 5X better lead quality and qualification.
Key Features CTWA
Multi-channel Ad Engagement
AI Chatbots that Sell
Live Performance Tracking
CRM-Ready
Click-to-Buy Inside WhatsApp
Industries Benefit from CTWA
E-commerce & Retail
Healthcare
Financial Services
Education
Automotive
Frequently Asked Questions
Click To WhatsApp Ads (CTWA) are interactive advertisements that appear on TIL apps/sites, Facebook / Instagram feeds, stories, and marketplace. Unlike traditional ads that lead to a landing page, these ads feature a “Send Message” button that instantly opens a pre-filled chat window in the user’s WhatsApp app. This allows businesses to skip the friction of lead forms and engage in real-time, two-way conversations with high-intent prospects.
Click to WhatsApp ads increase conversion rates by eliminating the friction of traditional landing pages and lead forms, which often cause high drop-off rates due to slow load times and complex fields. By moving the user directly into a familiar messaging environment, businesses can achieve up to 20x higher engagement and capture verified first-party data (like phone numbers) the moment a chat begins. When combined with Times Mobile’s “Ability to Purchase audience” data and AI chatbots, these ads ensure you are targeting high-intent buyers and responding to their queries in real-time, resulting in a significantly shorter sales cycle and a much higher ROI compared to standard social media advertising.
You can launch Click to WhatsApp ads across TIL apps/sites and the entire Meta ecosystem, including Facebook (News Feed, Stories, Marketplace) and Instagram (Feed, Stories, Reels).
Our platform provides a Live Performance Tracking dashboard that monitors your entire sales funnel from first click to final conversion. You gain real-time visibility into user engagement, message open rates, and conversion metrics, allowing for data-driven campaign optimization.
Yes, Times Mobile’s service is CRM-ready, allowing you to integrate Click to WhatsApp Ads send high quality prospects directly into your CRM. This integration sends product of interest, verified phone numbers, and conversation histories to your preferred platform. Times Mobile’s enterprise-grade WABA platform can also be set up to have a segment of highly qualified prospects be directly engage with your support agents.
Our Click to WhatsApp Ads are versatile and drive results for any business that relies on fast engagement and personal conversations, but they are particularly dominant in high-growth sectors. We specialize in serving the E-commerce & Retail industry to reduce cart abandonment, Financial Services (BFSI) for instant lead qualification and KYC updates, and Real Estate to schedule site visits without complex forms. Additionally, industries like Education (EdTech) for course counseling, Healthcare for seamless appointment bookings, and Automotive for test drive requests see a significant reduction in cost-per-lead and a faster lead-to-sale cycle when using our data-driven targeting and AI-powered chat journeys.
Our Ability to Purchase audience data allows us to filter out low-quality traffic and ensure your Click to WhatsApp Ads are only seen by users who have both the intent and the financial capacity to purchase your product. By focusing your budget on high-value prospects, we significantly reduce wasted ad spend and increase the overall quality of your sales pipeline.
While you can run basic ads with the standard WhatsApp Business App, we recommend using the WhatsApp Business API to unlock the full potential of your campaigns. The API allows for the integration of AI chatbots, multi-agent support, and automated CRM syncing, which are essential for handling high volumes of leads. Our team assists in the end-to-end setup of the API, ensuring your business is verified and ready to engage customers at scale with automated, 24/7 responsiveness.
We focus on rapid deployment to ensure you start seeing results quickly. Once your objectives are defined and the WhatsApp Business API is configured, a campaign can typically be launched within a few business days. Our team handles the technical integration, ad creative optimization, and the setup of automated chat flows, providing a turnkey solution that allows you to start receiving verified leads and engaging in real-time conversations almost immediately.
