Case StudY

As a premium healthcare brand, Clove Dental needed to stand out in a crowded digital landscape while achieving two clear goals: increase brand awareness across major metro markets and drive measurable traffic and sales to its digital properties, including its online oral care store. However, traditional communication channels—especially standard SMS—were limiting. SMS lacked the visual sophistication required to reflect a premium healthcare experience, and its generic format did not build customer trust or deliver a memorable, interactive journey. Clove therefore needed a mobile solution that could deliver a rich, branded, actionable message directly within the consumer’s native inbox—bridging the trust gap while enabling conversion.

Clove Dental partnered with Times Mobile to launch an RCS Business Messaging campaign that delivered a richer, more premium alternative to SMS—designed specifically to build trust and drive measurable action. The campaign targeted audiences aged 25–55 across key metros—Delhi NCR, Mumbai, Bengaluru, and Hyderabad—supporting Clove’s objective of increasing awareness and strengthening its digital presence.

To enhance credibility, the RCS messages included a Verified Sender ID and Clove’s brand logo, helping recipients instantly recognise the brand and engage with confidence. Finally, Times Mobile enabled direct conversions through an interactive “Shop Now” CTA button, allowing users to visit Clove’s website and oral care store in a single tap—creating a seamless path from awareness to action.

Clove Dental strengthened its brand visibility and digital presence by using Times Mobile’s RCS Business Messaging to deliver a richer, more premium experience than traditional SMS.The campaign enabled high-volume message delivery every month, ensuring strong reach across key metro markets and helping Clove build consistent awareness at scale.

By combining verified branding—Verified Sender ID and Clove’s logo—with interactive messaging, the initiative improved customer confidence and trust in the communication. It also drove measurable action through the “Shop Now” CTA button, which received consistent clicks and helped direct users to Clove’s website and online store—demonstrating clear uplift over earlier SMS-led campaigns.

Overall, the program proved the effectiveness of Times Mobile’s RCS solutions in helping a premium healthcare brand build trust, enhance digital presence, and convert awareness into tangible engagement.