Case StudY

Apna Mart boosts flash-sale engagement at scale with RCS + WhatsApp Business, achieving a 58.4% WhatsApp open rate with Times Mobile

Key Outcomes

1M+

Rich messages deployed across campaigns

82%

Delivery rate on RCS-compatible devices

58.4%

WhatsApp open rate for high-intent alerts

42%

RCS read rate driving visual engagement

About the Company

Apna Mart is a hybrid e-commerce + retail brand that runs high-frequency flash-sale days like “Malmaal Tuesday” and “Malmaal Thursday.” Operating across multiple markets (including Mumbai, Kolkata, Bangalore, and Chhattisgarh), the brand relies on timely, high-impact customer communication to drive discovery and impulse purchases during limited-time offers.

Company: Apna Mart
Industry: Retail / E-commerce
Location: India (key markets: Mumbai, Kolkata, Bangalore, Chhattisgarh)
Category: Promotional Campaigns / Customer Engagement
Solutions Used: RCS Messaging (branded carousels, immersive content) + WhatsApp Business (personalized purchase alerts)

Challenges Faced

Apna Mart needed a campaign channel that could match the speed and excitement of its flash-sale days, but traditional SMS campaigns couldn’t deliver the kind of rich visuals, immersive brand experience, or interactive calls-to-action required to drive impulse buying.

With customers spread across key markets (Mumbai, Kolkata, Bangalore, and Chhattisgarh), the brand also needed a scalable way to reach large audiences quickly while ensuring messages remained engaging and conversion-focused.

Solution

Times Mobile enabled Apna Mart to shift from plain-text promotions to a rich, omnichannel messaging strategy built for flash-sale velocity and conversions. The approach combined RCS Messaging for large-scale branded reach with WhatsApp Business for high-intent engagement and action.

Using RCS, Apna Mart delivered immersive, visual campaigns directly inside the Android inbox—featuring branded carousels and interactive content to showcase offers and drive clicks during “Malmaal Tuesday” and “Malmaal Thursday.”

In parallel, WhatsApp Business was used for more personalized and conversion-focused alerts—helping customers act quickly on relevant deals and turning purchase intent into measurable transactions.

This dual-channel execution helped Apna Mart achieve both:

Mass visual awareness and brand recall via RCS
Higher open rates and faster conversions via WhatsApp Business

Impact

Apna Mart achieved strong, measurable gains in flash-sale engagement and campaign effectiveness by combining RCS for mass visual reach with WhatsApp Business for conversion-led alerts. The omnichannel approach helped the brand scale rich messaging while keeping communications action-focused during time-sensitive sale windows.

With nearly 1 million rich messages deployed, the campaign delivered a strong performance across both channels—driving 82% delivery on RCS-compatible devices, a 42% RCS read rate, and a high 58.4% WhatsApp open rate, demonstrating both reach and intent.

Overall, Times Mobile’s solution enabled Apna Mart to move beyond plain SMS into a trackable, scalable omnichannel model—where rich brand storytelling increased engagement and personalized alerts helped convert interest into purchases.