The Challenge: Activation Delays & Payment Slippage
Jupiter Money, a fast-growing digital banking platform, needed to strengthen two crucial touchpoints that directly influence revenue and customer trust:
● Credit Card Activation: Many users stalled at the final step, slowing down onboarding and reducing the value of newly acquired customers.
● Timely Bill Payments: Traditional reminders often went unnoticed, leading to missed due dates, higher delinquency risk, and greater follow-up effort.
Both challenges had one common barrier: existing channels couldn’t command immediate attention when it mattered most.
The Breakthrough: WhatsApp as the High-Intent Engagement Layer
Jupiter reimagined its customer journeys using the WhatsApp Business API, building a communication system that is fast, personal, and action-driven.
Smart Activation Nudges
Once a card was delivered, customers received a personalised WhatsApp prompt with a clear activation button and simple guidance—removing hesitation, friction, and drop-offs.
Effortless Payment Reminders
Friendly, contextual prompts reminded customers about upcoming due dates, included the payable amount, and offered a one-tap payment link—making repayment seamless and stress-free.
WhatsApp became the place where customers could instantly resolve important financial tasks.
Impact Snapshot
The Transformation
What began as routine reminders evolved into a high-impact conversational system. WhatsApp created a frictionless path for customers to activate products, settle dues, and explore new offerings all in the app they open most often. More activations. More timely payments. More engaged customers communicate through a channel that feels effortless, familiar, and impossible to ignore.
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