Drive High-Intent Conversations with CTWA

Click to WhatsApp ads (CTWA) are interactive advertisements that appear on Facebook and Instagram feeds, stories, and marketplace. Unlike traditional ads that lead to a landing page, these ads feature a “Send Message” button that instantly opens a pre-filled chat window in the user’s WhatsApp app. This allows businesses to skip the friction of lead forms and engage in real-time, two-way conversations with high-intent prospects.

Click to WhatsApp ads increase conversion rates by eliminating the friction of traditional landing pages and lead forms, which often cause high drop-off rates due to slow load times and complex fields. By moving the user directly into a familiar messaging environment, businesses can achieve up to 20x higher engagement and capture verified first-party data (like phone numbers) the moment a chat begins. When combined with Times Mobile’s proprietary “Ability to Purchase” (ATP) data and AI-driven chatbots, these ads ensure you are targeting high-intent buyers and responding to their queries in real-time, resulting in a significantly shorter sales cycle and a much higher ROI compared to standard social media advertising.

You can launch Click to WhatsApp ads across the entire Meta ecosystem, including Facebook (News Feed, Stories, and Marketplace) and Instagram (Feed, Stories, and Reels).

Our platform provides a Live Performance Tracking dashboard that monitors your entire sales funnel from the first click to the final conversion. You gain real-time visibility into user engagement, message open rates, and conversion metrics, allowing for data-driven campaign optimization. By leveraging our Ability to Purchase (ATP) insights and 140+ intent signals, you can track lead quality and attribute ROI accurately, while our CRM-ready integration ensures all performance data is seamlessly synced with your existing sales tools.

Yes, the service is designed for seamless connectivity and is CRM-ready, allowing you to integrate Click to WhatsApp ads directly with your existing customer support and sales systems. This integration ensures that lead data, verified phone numbers, and conversation histories are synced in real-time to your preferred platform. By bridging the gap between Meta’s ad ecosystem and your internal software, you can maintain a unified view of the customer journey, automate lead distribution to your support agents, and ensure no prospect is left unanswered.

Our Click to WhatsApp ads are versatile and drive results for any business that relies on fast engagement and personal conversations, but they are particularly dominant in high-growth sectors. We specialize in serving the E-commerce & Retail industry to reduce cart abandonment, Financial Services (BFSI) for instant lead qualification and KYC updates, and Real Estate to schedule site visits without complex forms. Additionally, industries like Education (EdTech) for course counseling, Healthcare for seamless appointment bookings, and Automotive for test drive requests see a significant reduction in cost-per-lead and a faster lead-to-sale cycle when using our data-driven targeting and AI-powered chat journeys.

Our proprietary Ability to Purchase (ATP) technology goes beyond standard interest-based targeting by analyzing over 140 intent signals, including financial behavior and consumption patterns. This allows us to filter out low-quality traffic and ensure your Click to WhatsApp ads are displayed only to users who have both the intent and the financial capacity to purchase your product. By focusing your budget on high-value prospects, we significantly reduce wasted ad spend and increase the overall quality of your sales pipeline.

While you can run basic ads with the standard WhatsApp Business App, we recommend using the WhatsApp Business API to unlock the full potential of your campaigns. The API allows for the integration of AI chatbots, multi-agent support, and automated CRM syncing, which are essential for handling high volumes of leads. Our team assists in the end-to-end setup of the API, ensuring your business is verified and ready to engage customers at scale with automated, 24/7 responsiveness.

We focus on rapid deployment to ensure you start seeing results quickly. Once your objectives are defined and the WhatsApp Business API is configured, a campaign can typically be launched within a few business days. Our team handles the technical integration, ad creative optimization, and the setup of automated chat flows, providing a turnkey solution that allows you to start receiving verified leads and engaging in real-time conversations almost immediately.